Category Archives: Promotion

Don’t mess with my SEO – Battles with middle schoolers

I found another Megan Soto — IN OREGON.

#8 In the results for the Google search:

picture-32She does the long jump for Cascade Middle School’s track team.

picture-22What are the odds?! I mean — seriously.

We belong to the light, we belong to the thunder…

Can we just pause to take a look at these MSNBC ads touting their network as the “place for politics?” They’re just a little intimate. Like they’re going in for a kiss. I’m just sayin. Your thoughts? What would Sarah Palin think?

Brokeback Debates?

Brokeback Debates?

Cinematic Savvy: The Dark Knight

The Cinematic Savvy series is designed to explore themes and ideas from certain films. Inspiration can be drawn from characters, their quotes, their circumstances, historical approaches depicted – it’s my blog, I’ll take it where I get it. I love film and I love PR. Let’s see how they influence me.

Come on. You knew it was coming. This blog started out with a post about Batman so why shouldn’t the franchise be included in the “Cinematic Savvy” series?

Now, this was an incredibly delicate situation. Heath Ledger was already inspiring much anticipation for the film before his death. Reports of his extensive and seemingly obsessive preparation for the role were rampant. His death only heightened that anticipation, enlarging and redefining the audience to movie-goers who might not be interested in the story, but would absolutely go to see the actor’s last film.

In my first post, Saving Face, I addressed the question of how publicity for the Dark Knight should continue, giving the film the publicity and energy it needed while still respecting the actors death for what it was, a death and not an opportunity on which to capitalize.

PRWeek, in an effort to not only answer that original question, took it a step further and asked what the result was. In an article asking whether or not the publicity campaign for the Dark Knight was a hit or miss, called it a hit attributing its success to the ‘posthumous Oscar debate’ which ultimately drove attention to the dead actor and his performance rather than to the overall genius of the film all the while driving massive profit.

Another lesson in reputation management, crisis management and ethics all at the same time for this PR novice.

Let’s Rethink This

I am one of hundred of thousands of people who watched the popular YouTube video of Barack Obama dancing on the Ellen Degeneres Show. It’s a charming clip of him dancing to Beyonce’s “Crazy In Love”. At the time he was barely on my radar. My sister was reading his book and my brother had his campaign signs up in his yard. It was this video that prompted my attention to him and his campaign.

This isn’t the first time YouTube stepped up Obama’s entertainment-driven campaign. After the New Hampshire primaries, as I blogged about earlier, Will.I.Am of the Black Eyed Peas produced a music video “Yes We Can” based off of Obama’s speech there and since it was posted on Youtube 3 weeks ago, it’s had almost 5 million hits.

Last week, though, on an episode of HardBall, the host, Chris Matthews, was interviewing Texas State Senator Kirk Watson about his recent endorsement of Obama. The segment was a duel interview with a Clinton endorser also being questioned about several aspects of her candidate of choice. Matthews asked Senator Watson to list off the legislative accomplishments of Barack Obama and Watson said he could not name specific accomplishments. When asked if he could name any, he again was speechless and in this painful clip, he is seen grasping for straws.

Once again, I’m puzzled to see whether these endorsements can help or in this case harm a candidate and perhaps cost them a primary on March 4th.

*Photo courtesy of

DIEGO: The Latest, Greatest Viral Marketing Tool

Yesterday I received a text-message from my brother with this picture and it was captioned “Hi, I’m calling to ask you to support Barack Obama.” This is my nephew Diego Soto. My brother, Diego’s dad, is an avid Obama supporter and this was a genius move, really. I have to say, if all of his endorsers looked like this, the election would be in the bag. I’m confident of this because I sent this to most of my friends and relatives via cellphones and e-mail and their sentiments were similar to mine.

Diego’s joined the ranks of Will.I.Am. and Obama Girl. Leave it to Barak Obama to inspire even the smallest of us for change.

For Those Who are Interested: The Dark Knight Viral Marketing

Attention Batman Viral Marketing followers. Peep the links I’ve listed below!

Here’s an example of what I was talking about. And the following site.

Seriously. Read the features if you can. Every article and even ad is written as though a legit story.

*Image curtesy of

To Do It In and With Style

In perusing the recent activity on Kelli Matthew’s blog PRos In Training, I found a post that highlighted a Dunlop Tires marketing scheme that promised a free set of tired to anyone who branded themselves with a Dunlop tattoo. This got me thinking about marketing and public relations gimmicks and what people will carry out to drive their marketing or public relations plan away from traditional tactics and into the minds of their audiences. More than that, I had to wonder if I would ever have to be the architect behind some of this pumped-up PR? So I started to research what people are saying about this issue. Honestly, I really wanted to get some ideas so that if ever asked to be over-the-top, I’d have some strategies up my sleeve.

In my search for tips, examples and how-to’s, I came across many blogs that featured this list – the Ten Commandments of Crazy Marketing Stunts, if you will. The list includes a staged protest against your clients’ “good customer service”, nominating your client for an obscure award, and tying your client’s name or business to a current event, for example, local chiropractors sponsoring a marathon in hopes for a business boom after the race.

These ideas interested me until this morning when reading a celebrity gossip blog called Just Jared (my guilty pleasure) who in one of his many daily posts showed a music video made by musician, producer and member of the Black Eyed Peas, that featured a song called “Yes, We Can” which is based off of a speech made by Barak Obama at the New Hampshire primaries. This, ladies and gentlemen, is great PR.

The video features celebrities and musicians singing the lyrics which actually follow the speech exactly – and these aren’t B-listers either, folks. Scarlett Johansson, Kate Walsh, and John Legend are just a few of the ensemble showing their support for the presidential candidate. I encourage everyone to watch the video. It’s very well done. Here is a link to the video as featured at the Just Jared site.

I’m not sure if Obama’s people were involved very heavily in it, but this video showed creative and over-the-top PR doesn’t have to be limited to gimmicks and stunts that will increase car sales but it can be used for something hugely important and worthy of a national attention.