Monthly Archives: January 2013

Digital Dream Team – OFA 2012

No matter how good your job is — and, I mean, mine’s awesome — there are just some projects/initiatives/campaigns/movements you wish you were part of. For me, that’s the Obama for America digital team. Holy crap, they nailed it.

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I wish I could have been part of that, I’m sure, incredibly energized and obviously talented team.

The biggest thing that the OFA digital team did well was undersand the vital importance of having a presence across social channels. The opportunity to truly amplify the campaign would only come if they could reach audiences where they were at – not just Twitter and Facebook, but Instagam, Tumblr, Pinterest and Youtube.

This was important on two levels – 1) these are incredibly sharable forms of media, and 2) these are where people go to relax, waste a bit of time, and be entertained.  America doesn’t live in primetime tv slots, and now neither did this campaign. Being on these platforms effectively placed the campaign messages in a fun environment for voters. 

Really great insights here on PBS News Hour’s Daily Download interview with Harper Reed, former OFA CTO.

I, personally, loved the campaign’s Instagram. But the tumblr was also one cleverly curated ball of badassness. 

For example:

ofa tumblr 2 ofa tumblr Screen shot 2013-01-28 at 3.05.52 PM Screen shot 2013-01-28 at 3.05.16 PM

*Images via my own Instagram of Obama’s Instagram, and Barack Obama’s tumblr