LaunchSquad FTW

On March 4th, the partners of LaunchSquad invaded New York City to attend the PRWeek Awards ceremony on March 5th. Feeling like the underdog, they came with a resilient and celebratory spirit to be just considered.

The next day, LaunchSquad was in full campaign mode, even knowing that the decision had already been made, “Tweeting” their support for LaunchSquad and filling the #PRWeekAwards Twitter thread with LaunchSquad spirit, prompting clients, media friends and friends of the firm to also show their support on Twitter. Working from the New York office at the time, I watched throughout the day with my NY colleagues as Tweets came in with similar messages:

It was just cool. And what ensued? LaunchSquad was named PRWeek’s Boutique Agency of the Year!

We’re all tremendously excited by the honor and it was amazing to be there when it was announced. The awards ceremony was held at Tavern on the Green. It was really cool to see the partners of the firm see the fruits of their labor and their dreams for LaunchSquad come to fruition and recognition, especially. We all knew LS was great. The award was just a testament to how great work can come full circle. Very cool.

From left: Jason "Throck" Throckmorton, Jesse Odell, Jason Mandell and Brett Weiner

From left: Jason "Throck" Throckmorton, Jesse Odell, Jason Mandell and Brett Weiner

To hear it from their point-of-view, please see the What’s New post at:

{my hyperlink’s not working!}

Also, PRWeek showed a photo of the winners in Times Square the next day:


Pretty rad all around.

See the PRWeek story here:


One response to “LaunchSquad FTW

  1. Congratulations! Must be great to know you’ve contributed in your own way

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