Since being turned on to Twitter and del.icio.us, I have weekly bouts of social media lust and today I have been frantically and rabidly building my web 2.0 application and social media empire. This particular quest began with a realization that, when faced with impending internship interview with Paull Young this week, I do not want to be caught off guard like I was for my first interview where I ended up fumbling through my experience with social media and why I like it. And stuff.
So, I began my research… I googled “Social Media” and found an entire wikipedia article. From there I found out about Pownce and from joining Pownce, I found about ten other applications that I wanted to join. But first, I had to update all of the others I’d joined from my last social media feeding frenzy – Technorati, LinkedIn, Stumble-Upon, etc. Once those were covered, I joined Twitxr and was about to join Jaiku. But come on, people. How many of these things can I have an actual PRESENCE on?! I’m a full-time college student with an internship and a job. My life cannot be devoted to social media. Yet.
So I have to be choosy. Not only choosy, but deliberate. For now, until I have a lifestyle that is mass social-media friendly, I must choose media that are quick, easy and painless and will let me join the conversation enough to be heard. I hate to be choosy, but in order to stay afloat in the the Web 2.0 sea, I have to trim some of the fat.
The remarkable thing is that, even with a lean arsenal of applications, I still am proactively engaged in nearly 20 social media networks. And this has to be true for other social media users, both organizational and business. There simply isn’t enough time or man power to enlist all of the networks and applications that would benefit your cause. In the same breath, it must be noted that not all of the flashy or “obvious” media will prove to be a positive promotional tool. For example, Facebook probably wouldn’t work for a toy company because young children aren’t on it.
So I’m learning, be choosy, be deliberate with your social media. It needs to be something that boosts your interests or the interests of your business or organization, rather than a hindrance to the efforts that really matter – in my case, school.