This is my last post that counts as an assignment for the class in which this blog was assigned. So in honor of St. Patty’s, I’d like to say, it’s not easy being green (as in inexperienced not eco-friendly).
This term, more than anything else for me has been: “What’s public relations all about?” And more than ever before, I’ve been asked to prove that I can answer that question. I have one instructor who insists that at its very fundamentals, PR is about influencing people. I have another instructor who stressed how much we needed to make messages that were going to “stick”.
So here are some things I learned this term to make me less green and more savvy:
1. In a trade publication, if you don’t know the audience, check the media kit.
2. Everything you write needs to matter to someone.
3. Accountability is important and it’s good to let a client know in a plan how you’re going to be accountable to them
4. Never list someone as a reference on a resume or CV until they know they are being listed.
5. In order to truely “join the conversation” you must be actively listening.
6. Shareholders don’t always care about the CSR.
7. Do not data dump in presentations.
8. Tripple Bottom-line: People + Community + Profit<– According to mis-read lecture notes – it’s actually People, Planet, Profit (Thanks, Emily).
9. Transparency is key.
10. In a media-advisory, make the photo-op irresistible to the press.
11. In a crisis, address concerns first.
12. Nail down AP style.
13. Listen and respond.
Thanks to all the PR pros that have indulged in my questions and concerns this term via Twitter and e-mail. I hope we’ll have an opportunity to continue the conversation.
*Image courtesy of http://www.smart-kit.com/