Romancing The Industry

I’ve never been the type to cry when pulled over by a police officer to get out of a ticket. I’d rather argue my way out of it and make the officer see my side of the situation. But I generally tend to approach situations with an emotional mindset strictly as a personality trait. It’s the way I’m wired. This doesn’t mean that each school project or friendship problem becomes a soap opera, but rather that I evaluate coping methods and work strategies in terms of how I’ll feel about it during and afterwards. Will I be proud of my work, will it stress me out and how will it affect my behavior and relationships with those in my life?

After reading David Armano’s blog disecting “The Novelty Curve” – a chart showing the stages of reactions to novelty, I had to wonder if my sensative approaches could breed success or foster fickleness in my profession. Is it better to tackle the industry with logic and reason or can I get by with ambition and emotion driving my decisions and actions? Will each project and client become a melodrama starting with infatuation and ending in boredom and intrapersonal friction?

The more I learn about public relations the more I see that “feelers” like me aren’t only welcome in the industry but necessary for success within it. Public relations revolves around the human experience and communication and networking. With every relationship built and every client gained, I must approach each opportunity with a fervor for human connection and interaction.

The danger that comes with emotion is that the business side of the industry is threatened by approaches that don’t hail from logic and reason. Public relations has so much to do with business to business relationships and then there’s that pesky saying “it’s not personal, it’s business”. Is there room for “feelers” in business-to-business PR ? In one of my PR classes, we’ve been discussing investor relations, and I’ve got to wonder, could I thrive in that field? Do they need what I’ve got to offer?

In the end, I can only hope that the logical tactics and strategies I’ve been taught and have yet to learn will be enhanced by my naturally emotional approaches and ultimately be useful in my future field. I don’t want a love affair with the idustry, I want a lasting, healthy, mutually-beneficial relationship based around communication, creativity, innovation and fidelity. Is that too much to ask?

*Image courtesy of


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